Wilton Review
Based on online research and 35 Wilton reviews, Wilton's overall score is 4.1 out of 5 stars. Wilton's review score is based on Wilton's customer ratings, its brand popularity, its price competitiveness, as well as the breadth and quality of features it offers to customers. The Wilton review table below incorporates summarizes 35 Wilton ratings on 7 features. You can also compare Wilton against popular alternatives like Nothing Bundt Cakes, Baked by Melissa and Cinnabon. Or you can view the top 50 brands in similar categories, such as food & restaurant stores, food & ingredient stores and breads & bakery stores.
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Wilton Review: Wilton Pros & Cons
Wilton (wilton.com) is a very popular cakes & cupcake store which competes against other cakes & cupcake stores like Nothing Bundt Cakes, Baked by Melissa, Cinnabon, Patisserie Valerie and Sprinkles. Based on our in-depth Wilton review, when compared to its competitors, Wilton ranks as one of the top-performing brands in its category, with an overall ranking of #7 out of 409 total brands. Read the full Wilton.com review below for more details.
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Knoji has 35 Wilton reviews and ratings as of June 5, 2026. Knoji editors and the Knoji shopper community have reviewed Wilton and compared it against 409 top cakes & cupcakes brands, reviewing Wilton based on product and store features. Knoji reviews and ranks Wilton.com and other cakes & cupcake stores based on how many features each offers and based on a 5-star rating scale. Based on these factors and 35 Wilton reviews, Wilton earns an overall score of 4.1 out of 5.0 points. Wilton offers 7 total features. Wilton's review score is also boosted by the fact that it is a popular brand with good recognition among consumers.
Wilton currently has 1 active discount codes. You can view all Wilton's coupon codes here
