Reviews > Food & Restaurants > Food & Ingredients > Breads & Bakery > Cakes & Cupcakes > Wilton
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Wilton Review

Brand popularity

5.0 - Extremely popular brand

eCommerce rating

4.7 - 7 e-commerce features offered

Company values, ethics & policies

0.0 - 0 ratings

Customer service & brand

0.0 - 0 ratings

Privacy policy & data security

0.0 - 0 ratings

Loyalty, rewards & partnership programs

1.0 - 1 rating - expand

Seasonal sales & events

5.0 - 1 rating - expand
Father's Day deals 5.0 - 1 rating View & discuss

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Wilton Review: Wilton Pros & Cons

Wilton (wilton.com) is a very popular cakes & cupcake store which competes against other cakes & cupcake stores like Nothing Bundt Cakes, Baked by Melissa, Cinnabon, Patisserie Valerie and Sprinkles. Based on our in-depth Wilton review, when compared to its competitors, Wilton ranks as one of the top-performing brands in its category, with an overall ranking of #7 out of 409 total brands. Read the full Wilton.com review below for more details.

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Knoji has 35 Wilton reviews and ratings as of June 5, 2026. Knoji editors and the Knoji shopper community have reviewed Wilton and compared it against 409 top cakes & cupcakes brands, reviewing Wilton based on product and store features. Knoji reviews and ranks Wilton.com and other cakes & cupcake stores based on how many features each offers and based on a 5-star rating scale. Based on these factors and 35 Wilton reviews, Wilton earns an overall score of 4.1 out of 5.0 points. Wilton offers 7 total features. Wilton's review score is also boosted by the fact that it is a popular brand with good recognition among consumers.

Wilton currently has 1 active discount codes. You can view all Wilton's coupon codes here

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WELCM15TXT
wilton.com
Rated 4.1 - 35 ratings
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About Wilton

Wilton is a mid-size cakes & cupcakes company operating the e-commerce site wilton.com. Wilton sells its products and services in the cakes & cupcakes industry. Wilton offers discount codes and coupons to its customers occasionally. Wilton has a mix of reviews among shoppers on Knoji, with 35 ratings and an average rating of 2.7 stars. Wilton scores well compared to other brands in the cakes & cupcakes industry, providing 7 e-commerce features to better serve its customers.

Wilton's Review Scorecard

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